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this post was submitted on 28 Oct 2023
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There are definitely homegrown burger shops, from roadside stalls to myBurgerLab (inspired in part by Shake Shack etc.). Yet you have brands like Five Guys that also recently opened here. The fetishizing you say does happen, but to a lesser degree since these foreign franchises are not as affordable, for now at least.
Some fast food brands like Subway and Texas (Church's) Chicken managed to keep their prices reasonable by sourcing locally and expand their outlets to rival McD and KFC.