I think that's your bubble mate, and I don't even mean that derogatory, what with the stat that recently came out that 1% of YT viewers use adblock.

i don't think that is representative of what i am talking about. certainly more people would do it if there was no knowledge barrier. what i am talking about is people leave the room during commercials, fast forwarding through recorded content of commercials, looking at their phones when they can't, click on "skip ad" when they can. people make attempts to shift their immediate attention away from ads.

According to IPG, 65% of people skip video ads, and they do so the first chance they get.

https://www.cnbc.com/2017/02/16/sixty-five-percent-of-people-skip-online-video-ads-heres-what-to-do.html