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submitted 1 year ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] be_excellent_to_each_other@kbin.social 10 points 1 year ago* (last edited 1 year ago)

And in trying to save the transphobe dollar, they pissed off everyone else.

How does no article seem to get this? I was geared up to buy cases of bud light for my 4th of July bash, explicitly because of the conservative reaction to that event. I don't even like Bud Light generally, though I'll admit a cold Bud Light Lime in the summertime can be refreshing. Then Anheuser-Busch fired the people responsible and backtracked.

Nope.

Now you have lost the business of the bigots and the allies, Anheuser-Busch, well fucking played. You deserve this "hardship" (which we all know is a blip at most) for having no fucking spine and caving to bigots.

this post was submitted on 31 Oct 2023
284 points (89.2% liked)

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