971

Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

you are viewing a single comment's thread
view the rest of the comments
[-] merc@sh.itjust.works 19 points 1 year ago

I guess if you don't use ad blockers you somehow get used to it. It's like someone whose job is 100% outdoors vs. someone who works indoors and then has to do a day working outside. The person who is used to cold, wind, rain, scorching sun, etc. stops noticing, even though it takes a toll on them too.

Every once in a while I end up using a browser without ad blockers enabled and it's incredible to me that some people live like that. It really is almost unusable. Things jump around as ads load in. Ads / videos pop over the content you're trying to use. The useful part of a page might be 60% ads: ads along the sides and breaking up the text. And then there's the bottom area of the page which is an endless scroll of "related content" ads.

[-] elbarto777@lemmy.world 4 points 1 year ago* (last edited 1 year ago)

~~That's not a good analogy~~. It's more like saying that whenever you go outdoors for a walk on the park or do grocery shopping, you have to give up 15 minutes of your time to "donate" blood to the rich.

Edit: I just finished reading your whole comment. Sorry friend. We're on the same page.

[-] merc@sh.itjust.works 3 points 1 year ago

No analogy is perfect. Yours gets at the reason for the ads -- they want something from you and you have no chance to bargain or say no. Mine is more about how people can become accustomed to something that's really unpleasant and after a while not really notice it.

My point is that to me (someone who blocks ads), trying to use the web without an ad blocker is extremely painful, and I find websites almost unusable. But, to someone who has never used an ad blocker, they're used to the crap, and have developed some 'immunity' to the distracting images and work-arounds for the broken thing.

Anyhow, we're on the same page. I just felt like explaining a bit better what I was getting at.

[-] elbarto777@lemmy.world 0 points 1 year ago

I was quite content with tolerating banner ads. Then they became animated and it went downhill after that.

[-] merc@sh.itjust.works 2 points 1 year ago

I'm fine with a variety of ads, but I really hate distracting animation. The current trend seems to be that every ad is animated, so every ad is blocked.

this post was submitted on 01 Nov 2023
971 points (95.9% liked)

Technology

60047 readers
1470 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 2 years ago
MODERATORS