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Euro data watchdog bans Meta's use of personal data for ads
(www.theregister.com)
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this post was submitted on 02 Nov 2023
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I believe it's either
a) consent to personalized ads and "enjoy" their service for free or b) pay to not have them collect data
So you're only paying once or twice.
I'm not sure they'll let go of your data that easily. They're probably just show you less ads but still collect data