Ya it’s not at all controversial. Aside from the techno crane, everything else I could see is MSRP at prosumer pricing.

So it really is Apple lowering the barrier to entry. Even if you only have a few of these goodies, your footage will look fantastic if not cinematic.

It was mostly the Verge that put out that incendiary article. I think most people understood the production crew would keep the same rigging and just swap out the cameras they were using for iPhones. But apparently the Verge expected some dude running around with his iPhone filming shit and got triggered.

Thanks! Yeah, the mild slights against Apple were silly but for me, I thought it was at least worth pointing out the cool features Apple highlighted in their behind the scenes article.