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YouTube's plan backfires, people are installing better ad blockers
(www.androidauthority.com)
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Unfortunately, it means they'll move on pieces they already have in place.
They can disable ad blocking in Chrome entirely, and it probably won't kill the browser.
The article linked here showed a pattern of people uninstalling ad blockers on Chrome… and then turning around and installing them on Edge.
This YouTube campaign might be one of the best things that ever happened to Edge.
"Go on then, there are other browsers than these" - Jake Chambers in The Gunslinger by Stephen King