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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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What happened to the idea of small, non-intrusive banner ads? Of course it's not realistic to expect those on YouTube and they bring much less revenue compared to in-your-face video interstitials per impression, but I'm much more likely to whitelist those.
You answered your own question:
And shortsighted profit driven thinking - can make a load more money now even if some users are pissed off, don't worry about long term user retention. Oh what!?! The usersbase is pissed and leaving/blocking things, better double down to keep them profits high in the mean time...
Can't believe I'm actually missing the days of the "you're the 1000th visitor" banner ads.
They don’t make any money.