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Forget Driving a Mini, Now You Can Pedal Their Latest E-Bikes
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this post was submitted on 05 Nov 2023
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micromobility - Ebikes, scooters, longboards: Whatever floats your goat, this is micromobility
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Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles: Whatever floats your goat, this is all things micromobility!
"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.
micromobility is seen as a potential solution to moving people more efficiently around cities"
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Has something changed in the past year or years where automakers are broadening their products? I don't mean like Yamaha and Honda -- who already produce a temendously broad line of products, from side-by-sides to musical equipment -- but rather, is there some reason a number of other automakers are now getting into the MTB, ebike, and skyscraper (!) business?
Is this supposed to capitalize on their brand recognition in segments where brands are only just being established? Or maybe it's a struggle to be relevant as the public tide turns against automobiles? Is it supposed to project a unified, electrified fleet? I genuinely don't understand if this is all coincidence or if the meta has changed and I just failed to notice.
I'm pretty sure all auto manufacturers have been in multiple businesses.
Aren't all the US ones in defense contracting? (Though I feel like everyone in the US is in on defense contracting)
I'm not sure what different markets in was in, but there was a DeLorean bike about ten years ago that was pretty silly imo.