That's also my preference, but very few games are free software. And most of the games I want to play are encumbered with DRM or cost ten times as much to get DRM-free. Of course, I buy them DRM-free because the DRM doesn't work with Wine, but if it worked with Cedega...well, I might re-evaluate.

The purpose of the GPL isn’t to force companies to pay up to get out of copy left.

That's why it was created, but in practice, many companies make money by selling exceptions. See Cal.com and CKEditor5, for instance. I didn't mention this at all in my comment, though, so I'm not quite sure which part you're responding to. By "level playing field", I meant that everyone can improve Sourcehut and sell a service with more features, but they need to release those new features under the same license, meaning they will make it back to Sourcehut proper. Selling exceptions isn't the only way to make money from free software.