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All Those 23andMe Spit Tests Were Part of a Bigger Plan
(www.bloomberg.com)
This is a most excellent place for technology news and articles.
Too many people in the world crave an identity that is original enough to be interesting, but not so original that it can't be quantified or defined by accepted or understood identity templates. They need to be able to put a name to their identity so they can talk about it.
How many is that?