69
Apple Is Taking Extra Care With ‘Ambitious’ iOS 18 Update
(www.bloomberg.com)
This is a most excellent place for technology news and articles.
You are right, but: if you are Apple, you want to create the impression that you are way ahead of them all (after all, you are always asking inflated prices everywhere, and you want them accepted upfront, not justify them with lame excuses). And in the last years, their software didn't exactly shine in that field. So I guess they feel quite some pressure.