I actually fully agree that scale is a big part of the disconnect here. Even where I'm from, people in rural areas from the north and south are talking about wildly different scales when they talk about "farming". Hell, for my standards, the scope you describe doesn't count as "farming" at all, it's a full-on industrial exploitation. May as well call an Ikea factory an "atelier".

This isn't news to me, in that I've been around all those places enough to understand the difference between their respective scales, but I've crucially not actively done work in the others. I have no idea of the kind of use cases that would justify a fleet of pickup trucks rather than specialized vehicles. I know that no size of exploitation chooses to go that way locally, nationally or eeven continentally, so there are definintely alternatives. I don't know that I'd say I'm "contemptuous", though. More "amusedly snarky", perhaps.

Also worth noting that the post I was originally responding to was specifically bemoaning that they couldn't find smaller pickup truck options, so I doubt they were worrying about that type of haul.