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Zoomer anon has brainrot
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this post was submitted on 17 Nov 2023
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Actually they tried experimenting with in-game ads at one point in CS 1.6.
https://www.bit-tech.net/news/gaming/ads_turned_on_in_cs_1.6/1/
Personally, I'm kinda amazed everyone forgot about ads in the MOTD that a lot of multiplayer source games had. Granted, the ads were set by the server host, not Valve, but yeah.
Tf2 community servers still have motd ads sometimes.