Every once in a while I’ve done an advertising history lesson with my kids, showing them the first TV ads, then how those company’s ads changed through the decades. They find it fascinating like going to the aquarium.

And they have no problem picking out advertising practices embedded in everyday life as a consequence, and sometimes go influence spotting.

I don’t mind them being exposed to ads at friends’ places because they know what ads are and know they’re unlikely to be getting the stuff advertised.

They also see the effect the ads have on their friends, and often take pity on them showing them how to limit ad exposure.