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WoW Tokens now require you to buy a real-money subscription first
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I'm gonna be really cynical here and say they're hoping people sign up to auto sub which they forgot to cancel.
Was a long time wow played and back before tokens were a thing it was pretty straightforward to just pay for 1 month only of game time. I stopped playing midway through baf and at that point I mostly bought game time with gold but on the few occasions I did pay for 1 month it wasn't that easy to find the 1 month game time, like the nonauto sub. Then I fired up the game like right before the last xpac, can't remember the name now and it was near fucking impossible to find game time in the store, it kept trying to get me to buy an auto sub.
That seems a bit ridiculous since you can immediately cancel it if you're only in it for one month. It seems like they want to link payments to account so they can ban all accounts of specific boters at the same time that are on one payment source. I'm going to guess that they also want to ban people who are using other regions accounts. Like Chinese and Korean users who play on the American realms. If they have a contract coming up for someone else in China it would be a big push they would need to get the Chinese players back off the American realms.