370
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

SAG-AFTRA said that AMPTP's AI plan included scanning background actors and using their likenesses "for the rest of eternity."

you are viewing a single comment's thread
view the rest of the comments
[-] Zeth0s@lemmy.world 5 points 1 year ago

I don't think they even need it anymore. AI can create realistic human faces. I don't understand this proposal

[-] qwertyqwertyqwerty@lemmy.one 20 points 1 year ago

I'm going to go out on a limb and assume that paying someone $200 for a scan is cheaper than creating a person from nothing, and that's the only reason they want it.

[-] Zeth0s@lemmy.world 7 points 1 year ago

I don't think it is cheaper even now. Once you set up everything you easily produce millions of random faces. Another commentor suggests it might be a legal issue on data used for generative AIs. He might have a point

[-] qwertyqwertyqwerty@lemmy.one 1 points 1 year ago

I think it's both a legal issue and a financial issue. They need consent and compensation to scan people/faces/etc. to train the AI models.

[-] glockenspiel@lemmy.world 7 points 1 year ago

Extras are part of the union (SGA-AFTRA). This is why SGA is striking (well one major reason). This is why all major statements from SGA have been that they are starting with extras but will continue on to marginalize and exploit others in the union. Because that’s what capitalism does. It is how it functions if left unchecked.

The unions know that do-nothing parasites that own the studios and other businesses want to get labor cost down to essentially nothing. And they will do everything possible to get it there including openly stating they have more money than god and will simply wait out every single writer and actor until they go bankrupt on strike.

[-] givesomefucks@lemmy.world 5 points 1 year ago

If they sign this as an extra, then get famous five years from now...

Their likeness is already sold. And the studio they sold the likeness too can use that instead of the actor.

They may even be able to "lease" the likeness to other studios.

[-] inspxtr@lemmy.world 6 points 1 year ago

Maybe it’s not so much about the technical part, but more on the legal part? Sure, they can use generative tech to do this and continue to improve upon it, but they don’t have permissions yet and this proposal is just to cover their bases. Hopefully SAG can shut it down completely, as one can presume that this looks like a “door-in-the-face” technique, and the industry will keep tuning the proposal until some actors give in and have big enough checks, which could then cascade to affect the whole industry.

[-] Zeth0s@lemmy.world 1 points 1 year ago

Thanks, makes sense

this post was submitted on 14 Jul 2023
370 points (98.7% liked)

Technology

59648 readers
1464 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS