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Google is embedding inaudible watermarks right into its AI generated music
(www.theverge.com)
This is a most excellent place for technology news and articles.
I think probably the vast majority of up and comers in the music scene come from, not just randomly going viral (which I don't think will be a concern with AI music anyways since it will probably sound like shit for the next 50+ years), but probably comes from just trolling around and doing local shows in venues that they know will attract that people who like the noise. I don't think it's very hard to distinguish between AI and people in that context.