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GM’s big bet on driverless cars turns sour
(www.theverge.com)
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The company has scored some significant victories in recent months, only to see most of that progress evaporate after a series of errors have exposed major problems with Cruise’s management.
GM CEO Mary Barra would routinely invite him to appear on earnings calls or to speak at investor conferences in a sign that the automaker was fully invested in Cruise.
Barra herself went onstage at CES in 2022 and declared that GM would sell fully autonomous vehicles, powered by Cruise’s technology, to regular people by mid-decade.
Barra reportedly told employees that GM general counsel Craig Glidden will serve as Cruise’s co-president alongside Mo Elshenawy, who will also become chief technology officer.
“We continue to believe strongly in Cruise’s mission and the potential of its transformative technology as we look to make transportation safer, cleaner and more accessible,” Barra stated in an email to employees, according to TechCrunch.
He argued that self-driving cars would lead to a dramatic drop in traffic fatalities, using the example of a young girl killed in a San Francisco intersection to bolster his argument.
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