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Meta Threads engagement has dropped 50% in a week
(www.nbcnews.com)
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this post was submitted on 14 Jul 2023
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Makes sense. People are thirsty for a something along the lines of "Twitter, but fewer nazis", so tons of people checked it out, but it still lacks feature parity with Twitter since it was a rushed-to-market MVP.
I think once it adds on a handful of new features, it's only a matter of time before audiences gravitate to Threads over a platform whose owner is bragging about funnelling money to human traffickers.