It's also arguably a bigger problem for the bad publishers like Activision, who have been trashing their own reputations for so long that even if they buy a huge "World Premiere" ad spot at the Game Awards, once I see it's an Activision game, my brain just automatically turns off any interest I might have had in a game, because I know that even if the trailer makes it look interesting, it will ultimately probably be a disappointment due to greedy management. There are plenty of good indie games to play, and if and when Activision does publish a good game, I'm much more likely to believe word of mouth of the people I trust, than the recommendations of publishers, who are generally just out to push a $90 deluxe edition preorder of whatever is coming out next week.