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POWER MOWER OF THE FUTURE, USA, 1957
(lemmy.world)
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this post was submitted on 26 Nov 2023
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That is an interesting story and I appreciate that OP's picture reminded you of it but I don't think that person is 'under-dressed' even though I'd agree that some odd gender coding is going on in the image.
I am not OP, but this is a great time to remind people that debris from a mower can be very dangerous. Wear steel toe boots and long jeans. Don't let children play near a mower.
OTOH, marketing materials rarely show PPE.
Yeah, absolutely do not be sitting on a ride along mower, that doesn't have an air-conditioned bubble, in shorts. You will have a bad time.
He's sitting there in the full heat of the day, wearing a long sleeved shirt and full-length trousers and tall socks, perfectly comfortable in the sun.
She's sitting in an air conditioned bubble, wearing mid-arm sleeves, and mid-thigh shorts, at a time when Capri pants were considered fashionable yet still a bit scandalous.
If he's comfortable with full-length everything in the sun, she's definitely under-dressed in her air-conditioned bubble.
The argument you're making seems to be that he is overdressed.
No, because (like so many other 1950's advertisements) this image is from the male viewpoint: he's relaxed in his lounger, perfectly content smoking a pipe and having a drink, while his wife is literally on display in front of him, cheerfully smiling and happy while she does the work and he stretches out watching her. In images like this, the male is assumed to be perfectly comfortable, and the comfort of the woman isn't considered much at all. [Why, yes, honey, I was perfectly happy wrangling the kids and their homework this afternoon, getting them and the house pristine for you coming home from work. I even had time to cook a full dinner from scratch, clean the kitchen, take a shower, do my hair and makeup and put on jewelry! Here, have a drink while I take your coat and briefcase and help you on with your slippers!]
Looks like they were taking turns to use it.
Picture source: https://www.vintag.es/2018/11/the-power-mower-of-the-future-1957.html