When literally every car manufacturer does it and does it on something that is technically a luxury, but most people have already got used to (like heated seats or apple carplay). The public has long revealed that they have basically no immunity towards these sorts of high level collusion tactics. And the government agencies meant to stop it seem to think it only counts if all the car manufacturers met in some sort of 'let's be evil' conference to plan it out, instead of, you know, just copying off what everyone else is doing.

They’re starting this off on the EQS which are usually bought by people less sensitive to money. For them, $1200 for more power will be an afterthought and they’ll pay it. That will get it entrenched before they push it down the stack.