890
I've been robbed!
(startrek.website)
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It has plenty to do with engineering, because it was engineering that first decided to measure things this way. Marketing merely continued it.
Which, as you mentioned, they keep because if they didn't it wouldn't be a good marketing move, higher number sells more. Even though it doesn't reflect the modern end user internet experience. They don't keep it because an engineer prefer that. Marketing will fight tooth and nail to screw us engineers over if it sells better.