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Elon Musk’s X is betting that Australia is too weak to protect its elections
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You're implying X/Google/Facebook are the only companies with a social media presence - when that's clearly not the case. Have you forgotten that Lemmy and Mastodon exist? We already have wonderful alternatives to "corporatised" social networks. We don't need X.
Also - last I checked Google has shut down every social network they've ever tried to create, unless you classify gmail and youtube as social networks (I wouldn't).
Facebook and Instagram are now the only large social networks operated by a public company. And even that company has launched Threads which will soon be on the fediverse taking away a lot of their ability control things. If Threads does anything users don't like, it'll be really easy for users to jump ship to another instance.
DIGI, the network this article is about, is not a "social network" focused group. It's a general internet focused group and, among other things, it includes a commitment to have some kind of public policy document which is actually followed. X has a policy document - but they're not following their own policies which is why they were kicked out.
Yes, the fediverse exists, but I would think the majority of non tech nerds leaving twitter would either leave social media entirely or move to another corporatised platform. Killing twitter is a net loss.
Also, how is Youtube not a social media platform? It has community posts, shorts, long form video and comments on those videos, all where people interact with each other. I'd even say it's probably the biggest social media, people spend a lot of time on it.
Sure, facebook is trying to join the fediverse with (the currently failing) Threads, but anything on their server is in their control, and the fediverse isn't doing anything to protect Threads users. Migrating from Threads will also give the users a subpar experience (because of the lacking integration into Facebook's services) and make them feel like the fediverse is just a worse less polished platform.
Maybe DIGI does have a commitment to something, but I personally cannot trust Facebook and Google at all to enforce it fairly.
If is difficult to evangelise the Fediverse to the mainstream internet users, but not impossible.
Slip your Mastodon address into your corporate-owned social media profile, link to news articles via Lemmy when your friends might be interested.
Every little bit of mindshare helps and these little tricks are relatively un-intrusive, especially when the corporate-owned platforms are trying to keep all their users insular and siloed.