Just a reminder that the owner non-profit organization gave people free "scholarship" if they join the another country military.

"In 2005, she and her husband Gerald Schwartz founded the HESEG Foundation, which provides scholarships to "lone soldiers", individuals who have served their time in the Israeli military and who do not have immediate family in Israel."

HESEG provides money to cover tuition and living expenses for former "lone soldiers" who wish to remain in Israel to study after they've completed their military service.

Approximately 6,000 "lone soldiers" serve in the IDF in any one year.

In 2006, HESEG donated 100 mobile air conditioning units to provide relief for residents of northern Israel forced to live in bomb shelters during the Israel-Hezbollah War. To be eligible for free tuition, the immigrant to Israel must join the Israeli Defence forces, and complete their term of active service.

Heseg is the Hebrew word for "achievement". "

Again this screams as a tax scam and direct recruitment to another nation military. This is a country that get billions of dollars annually from the US and they can afford giving these people whatever they need.

Claiming the protests is directed at the company is solely based on anti-semtisim is misleading.