The gestures broadly is more of a take your pick it’s not a trick question kind of answer. If you need to know the names of some random stores I’ll pick some. Walmart, Costco, target, home depot. These were selected at random from a top 10 retailer list. Now I think what this person was saying is that these all become Christmas stores during this period of the year. Yes they still sell other things but there probably isn’t enough Christmas things to dedicate to that size of a store. So they make 20% of it Christmas crap and keep selling the other crap because they know it’s profitable. They do the same for Halloween but probably to a lesser extent