I doubt they're the ones cooming over this vehicle. Judging by the crowd of fanboys that paid out of their own pocket to attend this release party they are rich techies. And the market for vanity trucks costing over 80k in the US is huge and growing every year. Just in my apartment complex alone, there are now TWO Ram TRXs crowding our small parking lot. That is a $100k 700 hp truck with no practical utility for actual work.