There are no unique features of Activision. Microsoft will not fail to maintain any of them. And that is the problem.

Quite honestly fuck Activision. I don't give one flying fuck about Activision. Microsoft really can't do any worse than Activision. That's a problem is they can't really do much better either. And it overall reduces choice which is a bigger issue.

The fact that almost all publishing and IP are largely controlled by four or five major groups is bad for consumers, and consumer choice. Tencent, Embracer, Microsoft, and Sony aren't creative altruistic companies. Most if not all of them are realistically just parasites. Who are more of a burden to the studios under them than they are a help. Who through leveraging stolen money and IP or simple strong arm tactics have managed to acquire all this power and influence unduly. I'm especially looking at Microsoft here. Because let me be extra explicit here. Modern Activision is absolutely horrible. It wasn't always that way though. Their name actually used to be a bit of a draw as a publisher or developer. But as they grew unnaturally this way the things got worse as they do with any company that grows unnaturally that way. However, Microsoft was never better. This is who Microsoft was from day one. And you can always count on Microsoft to do the wrong thing in the end. So moving from activation to Microsoft will not ultimately be a good thing.