What would you call it, unmitigated benevolence?

Ok now that I have that out of my system, let's see...

trick /'trik/ noun

• a cunning or skillful act or scheme intended to deceive or outwit someone.

scheme /ˈskēm/ noun

• a plan or program of action

especially : a crafty or secret one

outwit /au̇t-ˈwit/ verb

• to get the better of by superior cleverness : outsmart

What we have, in the immediate wake of a massive security breach, mind you, is an attempt to benefit the company by getting the better of the customers, writ large, by altering how disputes are handled. By taking the unusual step of requiring explicit opt-out from the new TOS within a short timeframe, they make it more likely that customers will "accept" the TOS without even realizing it and be in a worse position as a result.

That qualifies as an act intended to outwit customers.

Or, to put it another way, if they had contacted customers and asked for an opt in for the new TOS, nobody would consider that an attempt to outwit.

So, yeah, this is a trick to further fuck over customers who are already victims of the company's poor security practices.