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Fear of cheap Chinese EVs spurs automaker dash for affordable cars
(www.reuters.com)
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this post was submitted on 10 Dec 2023
616 points (98.6% liked)
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Honestly, just take a basic normal car, and replace its engine with an electric one. No on screen entertainment, no cameras, no AI bull shit, no self driving. Just as basic as it gets.
They don't know how to market something that doesn't have a bunch of gimmicky bullshit.
"Get your cheap, reliable EVs here!" Done. You can pay me that $100k marketing salary whenever it's convenient.