cross-posted from: https://lemmy.whynotdrs.org/post/494473
Compared against the predominant incumbent social media platforms, the fediverse is very small.
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I don't know what makes you think South Americans are not under US influence cause I can tell you things in Brazil look exactly the same: Facebook, Instagram, YouTube, TikTok, Twitter... well, Whatsapp is also absurdly popular around here but I don't think it qualifies.
What's app is also Facebook.
So facebook, threads, What'sapp, Instagram are all FB owned lol. They need to be broken up for being that huge.
Sure, that formulation was not very good. But you get the idea. There is not only the "western" social media world. But what does it look like? I have no clue about what people use in Africa for example.