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‘The Day Before’ Developer Shuts Down Four Days After Launch
(www.forbes.com)
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this post was submitted on 11 Dec 2023
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So it was just a take the money and run scam.
Uh, have you not seen how many game studios are collapsing? It's more likely an "oh crap we're bankrupt interest rates jumped and we can no longer pay our loans' carrying costs".
The interest rate jump screwed a lot of businesses that depend heavily on loans to make it to profitability.
They probably took one look at their launch-day take, compared it against their loans, and said "fuck this we're filing for bankruptcy and I'm and going to go get a regular-ass job".
Lol no, not for this one. This was scammy from the start. The weird thing is they had decent games out before this. Why would they intentionally screw up so badly idk.
"Never attribute to malice that which is adequately explained by stupidity."
They probably started with an overambitious design, took some ill-advised short-cuts, and pivoted the to the "extraction" format after they'd already marketed it as a different concept, and made a bad gamble or two. Normal gamedev stuff. Same as every Molyneux game.
A few years back this could've been another No Man's Sky story where they fix it after launch... but that means going deeper and deeper into debt while you salvage the mess you've made. Post-COVID interest rates make that impossible. So now they're broke and the project they spent the last years on is a stinker and they don't have enough runway to fix it.
So they're done.
I mostly agree with you, but I'm pretty sure NMS took home about $15M in the first month ($78M sales in first month). If they hadn't, they might have closed shop, too. Now, we have a small group of millionaires who can make whatever they want.
Fuck, I totally forgot about that dingus.
Touché