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What is the 'sunk cost fallacy'? Is it ever a good thing?
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IMO, it is a fallacy because the mind couldn't distinguish if the past it is trying to compare correlates to the current situation.
It is similar to "what-about-ism" but with prices instead of other values being measured.
there's some very situational cases where you'd actually want to fool yourself to fight a bigger issue (like laziness/ procrastination). that's why some people advise goes in a pattern like "start small" [if trying to start a new project] or "just write something" [for writer's block].