Nah, this came up at length on podcasts with developers and press. Floor space at E3 was absurdly expensive even by trade show standards. The ESA would charge hundreds of thousands of dollars for a small stage for IGN to interview people for a few days. And yet there's still value for these companies to have a gathering of press to get hands on with their new games, so they'd open their own show across the street, and now they do Keighley's thing. It sounds more like the ESA killed it by continuing to price it as though the world hadn't changed.