There's a difference between calling Gabe Newell pro-consumer (not what I said), and saying he and his company make pro-consumer choices (moreso recently than in the past).

I can't really come up with anything Epic has done that is actually pro-consumer, and no "trying to create a competitor to Steam" isn't pro-consumer when the way they did it was very anti-consumer (just look at all the Kickstarters they swept up and made exclusives even after they had publicly promised Steam keys — it's not like Epic couldn't have added clauses to exempt Kickstarter backers from the exclusivity restrictions) or very intentionally locking people to one platform by force. Their support of anything non-Windows for anything besides Unreal is terrible.