30
When small businesses show up on your Google map when you are navigating somewhere else...?
(i.imgur.com)
How do they do it and how much does someone pay to get their name/business to show up on Google maps when a random googler is navigating to an entirely unrelated destination?
Those are indeed ads.
I believe the business pays per click. I've seen (edit) only one estimate for the cost, claiming $2 to $6 per click. (https://www.shopify.com/retail/google-maps-ads)
(I previously had mentioned a second estimate but that was for regular ads)
Thank you for the insight. But wait a minute, who pays $2 to $6 per click? Kaley Lesham pays Google that much every time someone clicks on her? Seems to me that licensed clinical social worker who put her name on Google maps would have to pay a lot for that.
(LOL Your username)
it depends on your average CPA. If a converting customer has an avg LTV of $2000, it's reasonable to have a CPA of $1000, then working back from that at a CPC of $6 you'd need 166 unique sessions for a conversion, or a 0.6% conv rate - seems achievable.
We don't know how much she pays, but yeah. It's quite likely she does pay that much (and it may or may not pay off - if she gets one extra long term customer paying $100 per session, every week, for a year, that easily pays for a couple hundred clicks that go nowhere. OTOH the 99% of people who don't need a LSCW but click the pin just to figure out what it is, why it shows up on the map, or what the acronym stands for aren't going to provide any benefit...).
Ads/Marketing/customer acquisition are unbelievably expensive (and thus also a huge business).
Yeesh. Ok now I guess I'm feeling bored & mischievous enough to hapazardly click these things over & over again ๐ like a reverse slot machine for whomever gets the monthly bill for such things