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Meta’s Threads app launches across EU in blow to competitor X
(www.theguardian.com)
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this post was submitted on 18 Dec 2023
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This is the best summary I could come up with:
Threads launched in the European Union on Thursday, further expanding the Meta-owned platform’s user base and dealing another blow to competitor Twitter/X.
Before launching in the EU, Meta first needed to seek approval from the European Commission over the app’s privacy provisions.
Many speculated the delay was due to the EU Digital Markets Act, which addresses a variety of big tech antitrust and privacy concerns – including sharing content across platforms.
Meta did not specifically cite the act as the reason for the delay, but the Instagram executive Adam Mosseri said: “The complexities with complying with some of the laws coming into effect next year are significant.”
However, with Thursday’s launch, Meta is giving users the option to browse Threads without creating a profile on the app or on Instagram.
X has meanwhile continued its downward spiral, losing several of its top advertisers and shrinking its daily active users by 13% since Elon Musk took over as CEO in 2022.
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