You disappoint Paul McGann. Netflix never had all the shows or movies. There was a time when they were the only game in town. But even that is being viewed through heavily nostalgia by you. And not in any way. Objectively.

There's no reason we could not have a standard interface and way of content delivery with multiple stores as a back end. The problem isn't the stores and the stores are not ultimately used to blame for exclusives. That is all on the rights holders. It is well within the right holders. Ability to reject exclusivity.