You can look at it that way. They do advertise and play a lot of mind tricks. It's also possible to be so poor you don't even qualify to go into debt, though.

The plutocrats (as well as more moderately wealthy people) might argue that it's always agreed to freely by the debtor, so it's not their fault. I'd maintain free will doesn't exist at a collective level, and they fucking know it. The entire concept of marketing is predicated on that.