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Their original stadium (Foxboro) cost an incredibly-low $7 million to build circa 1970. Rather than building a bowl-like structure fully above ground like conventional stadiums, they instead dug a stadium-shaped hole in the ground and filled it with seats - a really practical way to do something like this, as long as you don't mind the flooding.
I remember it well. Shoveled snow out of the stands with FHS groups for $$.
Then Kraft built Gillette for $325 million. Just spent millions more on upgrades.