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China announces rules to reduce spending on video games
(www.reuters.com)
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This doesn't necessarily apply to multiplayer games though: the free-to-play part of the playerbase is there to pad the numbers and ensure queues are short (if it's a match based game), cities are lively (if it's a MMORPG), etc.
If the developer can't appeal to those too, then you're left with a ghost town of a game that can't appeal to the whales either.