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this post was submitted on 17 Jul 2023
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Asklemmy
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I don't think the SPE is that good a reference, and also not super meaningful to this sort of case of Internet manipulation anyway. Look at the amount of points showing it was basically not a normal experiment but predetermined to act out how the PI wanted - in that wikipedia link.
My understanding of MK Ultra was basically the government wasted a lot of money because of fear of missing out vs the Soviets. It didn't accomplish anything.
And subliminal marketing has been widely debunked to my knowledge. People thought it might do something, but experimentally it didn't.
I would have pointed to disinformation campaigns myself - there is research that implies it works.
SPE shows exactly how when you alter a worldview how that person changes. It was extreme and unintended but it showed how powerful it can be when the subjects willingly accept the game.
subliminal marketing in the form of showing single image frames was debuked, thats one of many techniques.
SPE shows that people being paid or encouraged to act a certain way will act a certain way, especially in deference to authority - which we already knew IMO. How does this translate to the Internet - people can be paid to spread info online that might be misleading or straight up disinformation? That doesn't seem especially novel to me. PR and Propaganda existed long before SPE or the 60s.
Do you have any links to what sort of subliminal marketing you're referencing that is shown to work?
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6204644/
https://academic.oup.com/nc/article/2016/1/niw013/2757133#:~:text=Subliminal%20manipulation%20is%20often%20considered,information%20such%20as%20single%20words.
simple phrases and mnemonics are amazing too, those short insulting names have more of a role than people realize.