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Amazon Prime Video will start showing ads on January 29th
(www.theverge.com)
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this post was submitted on 26 Dec 2023
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Most people who pay for prime, do so for the reduced shipping costs Prime video is just an add-on.
Putting ads on the video generates extra income without necessarily losing subscribers. So putting ads in the videos creates a new revenue stream with close to zero downside for them. It's an MBA's wetdream.