I've worked with marketers for years. many of them have a blind spot for what they create: they can realize something is irritating, or invasive, but not when it's their marketing, which is obviously superior and what people want to see. it's some sort of artist+marketer brainrot.

sorry to generalize, I've just seen it a lot over the years.

I imagine this is something like it: we'll reach them with the perfect message, it'll be exactly what they want! won't that be delightful?

...completely ignoring how horrifying it is.

This was a pitch to their customers. They just forgot that we could hear them too.