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Steam keeps on winning
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Could you elaborate?
Not the person you're replying to, but from what I've read before Valve is kind of notorious for this because they do encourage people to work on what they want. The problem with this is that it also means it's hard to get support for your project. For example, in order to get Half-Life: Alyx pushed out, they had to suspend that policy of working only on things that make them happy.
Here's a quote from the wiki article about HL: Alyx's development:
Here's some additional info on how they work from an interview:
Putting a product out requires 1% inspiration, 99% perspiration. The reason so many people make hour long video essays is that they can regurgitate their inspiration directly to a camera while doing little substantive work.
Valve likely has other “1% inspiration” tasks people often choose over the “boring” parts of game development - the bits that don’t excite anyone, and would only be done with the direct promise of a paycheck. Who wants to write up a design document, and go through 8 drafts for feedback?