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submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[-] gravitas_deficiency@sh.itjust.works 35 points 11 months ago

Forgive me for being entirely unsympathetic, but I would not call being an “influencer” a “job”.

[-] Pyr_Pressure@lemmy.ca 9 points 11 months ago

Even as a job it's highly overpaid. Hardly any "work" or "skill" involved yet makes millions in some cases.

[-] NBJack@reddthat.com 6 points 11 months ago

Rarely, TBH. Unless you're OK with being an absolute ass in some form or another.

[-] RagingRobot@lemmy.world 4 points 11 months ago

Yeah just enough people get rich to make you think you have a chance at the same thing. so you start making more content for the site but when you make it it's for free lol.

[-] iamtherealwalrus@lemmy.world 9 points 11 months ago

The same could be said about a lot of sources of income. It's subjective what is considered a job.

[-] iAvicenna@lemmy.world 6 points 11 months ago* (last edited 11 months ago)

It is a job, just a ridiculously stupid one

[-] DingoBilly@lemmy.world 2 points 11 months ago

Are you a boomer?

Just because you don't like or understand something doesn't mean it's not a job. I think it's a bit ridiculous myself but at end of day it's no different to being a celebrity for whatever reason and it's still a job.

[-] Vibi@lemmy.world 2 points 11 months ago

It's odd where people draw the line. It's pretty much the same as previous generations fawning over radio personalities and all the Oprah's and such. To me, modern influences are equivalent to radio/TV hosts - personalities which are paid to promote and market products and lifestyles. Just because there's now more and more specific niches for them, doesn't make them any less valuable in the people's lives who enjoy them and their content.

[-] gravitas_deficiency@sh.itjust.works 0 points 11 months ago

Nope: mid 30s, politically progressive, software engineer.

I don’t like people who make a living off of simply “being famous” either - e.g. the kardashians.

I understand exactly what an influencer is and does. I just don’t like what they do, because the vast majority of what successful influencers do is to aggressively perpetuate some of the worst aspects of social media, as well as rampant consumerism and unbounded capitalism in general.

this post was submitted on 29 Dec 2023
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