This was apparently real, from a flyer at an event in 1996.
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Logo uses joystick by liftarn
I get where you're coming from, but ads don't just want people talking, they want to turn people into buyers.
After the success of the PS2, virtually their entire market knew about the PS3. But even with those weird ads and their previous massive success with the PS2, the PS3 was selling terribly poorly around the time of the baby ad, IIRC.