You know, when I worked in retail, the store would obviously buy up stock from suppliers for a price and then sell it for profit. I don't know all the technical terms in English, but in order for the stores to actually make money at the end of the day we had a goal of reaching that exact amount of profit, 30% of the retail price. So how exactly is this different from retail stores? Sure, they don't have to actually buy up stock, but the game companies don't have to make physical copies either. It's not like the game companies would make 100% of the money if they sold them elsewhere.