Thanks Carl.

My search query was "financial report" and I stopped scrolling after after a few seconds on the page. Maybe working with tabs on that page or having a table of contents would help. I was honestly expecting a PDF 🤔 I find the way wikipedia does it really good https://wikimediafoundation.org/about/financial-reports/ . A simple "wikipedia financial report" query brings me to their page.

this is because giving money individually to a KDE subproject is a lot of logistic and unless the project is big and receive a lot of money, the amount collected for the individual project won’t be enough to do anything meaningful for the project. But we had a trial with Kdenlive specific fundraising, which worked reasonably well last year so maybe we will see more subprojects specific fundraising in the future.

I kinda understand. As said before, I do trust KDE more than I do Mozilla, who uses the exact same response to say "you can't donate towards Firefox" and then you see what they do with the money - it doesn't go to firefox.
Maybe it's wishful thinking, but seeing a moneyflow graph, diagram or just simple table of how the pot is split by project would be amazing. The current table doesn't mention a single project. Maybe personnel just jumps between projects as they see fit and don't contribute to a single project, which would make tracking difficult? I assume that's the case.

At the very least adding the option for people donating to say "my money is for all of KDE, but I'm donating because of project XYZ" would give you data on which projects people really value and a bit of a reason why they use KDE.

This developers accepting donations often have this info on their website

I would very much appreciate a section on the donation page or even a separate page of "Contributors", projects they are involved in / function / what they do, and official links to their donation options (liberapay, github account, paypal, website with payment information, crypto address, whatever).

Because liberapay is a third-party website and I'd have to first verify that the in the search query actually does contribute to KDE.